Here’s a great opportunity for Indoor Cycling Instructors and Studio Owners to attract and serve a new demographic of riders – active seniors!

With over 12 MILLION members and 13,000 locations, SilverSneakers is a kind of quiet giant in the fitness industry. Participating senior citizens, across America, can take advantage of free access to health clubs and wellness centers that’s paid through their health insurance.

The SilverSneakers FLEX program is designed for individual Fitness Instructors wanting to offer classes and activities at non-traditional locations. I’ve never stopped to ask, but I’ll bet the large group of seniors we pass exercising in a local park on our Sunday AM bike ride is a FLEX class.

FLEX could be the perfect way to add some additional classes to your studio’s schedule. Our FLEX approved Parkinson’s Cycling classes are best conducted between 10:00 and noon. Seniors tend to eat dinner early (join us for the 4:30 blue plate special) so they might be open to a Senior Cycling class around 3:00pm.

FLEX Instructors are paid directly by SilverSneakers, so there’s no cost to the participants.

You can learn more by listening to this interview with Stephanie Wong – the Vice President, Field Operations for SilverSneakers’ parent company Healthways, Inc. You can email her with questions;