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Thread: Hello Everyone! New Studio Owners and Pedal-On member

  1. Default Hello Everyone! New Studio Owners and Pedal-On member

    Hi! My wife Michaela and I have recently just opened a cycling studio in the Denver area and couldn't be more excited. We had a great turn out on our opening weekend and have been open for a week and a half. I truly feel we have some of the best instructors in the area, all with their own styles and great personalities. We recognize that it is probably one of the worst times to open since the Summer months are soon approaching. We are hopeful, but it has also been stressful. It seems like we under budgeted for the marketing expenses and are finding it hard to get our name out there. Does anyone have any suggestions or thoughts? We have started adwords with Google, and are considering advertising with Yelp.

    I look forward to spending more time on this website and to learn a lot along with sharing our experiences.

    Thanks!
    Chris

  2. #2

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    Hi Chris! I just opened a small studio myself! I would strongly recommend a good website (we had ours professionally done for a reasonable cost), facebook fan page and a listing with yelp. I also do a blog and advertise locally. Good luck to you!!

    Julie
    www.revivecycling.com

  3. #3
    Join Date
    Mar 2004
    Location
    Minneapolis, Minnesota, United States
    Posts
    474
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    Quote Originally Posted by csmall0827 View Post
    We recognize that it is probably one of the worst times to open since the Summer months are soon approaching. We are hopeful, but it has also been stressful.
    Congrats on your new studio Chris! I've talked with and interviewed a lot of new studio owners over the years. A common regret was that they didn't open up early enough in the year; i.e. opened in late fall thinking that's when everyone would be ready to ride... except no one knew about them yet.

    The best advice I've heard for marketing your studio during the "off season" is to go where your potential customers are in the summer months. Stop at your local whole foods and grab the free community papers in the entrance. These papers include listings of all the fitness related activities in your area; 5k's, bike rides, triathlons, tuff mudders, etc. Go to them and do some guerrilla marketing to get the word out.

    Offline marketing at local fitness events is like shooting fish in a barrel with hundreds, if not thousands of fitness enthusiasts (your potential customers) all in one place.


    • Do the Burma Shave thing. Measure the grade of the hill/climbs and post it on a sign on the side of the road, along with words of encouragement + your studio’s name and logo on it.
    • Chalk the street at key places.
    • Print up “post it notes” with some special offer. Then find some help and stick them on the driver's rear view mirror of cars parked near the starting line. “Why the rear view mirror’ you may ask? If you just stick a sheet of paper under the windshield wiper people will see them on their way back to their car and will already have decided to throw away the one you placed on their car, before the get there. Your sticky note won’t be noticed until they are in the car.
    • Consider becoming a sponsor of the event or, if $$ are tight, offer to provide the event with a bunch of volunteers (or something else of value) in exchange for some form of promotion.
    • My favorite example - a business hired a bunch of high school cross country teammates to run a race wearing the businesses T shirts. Their stroke of genius was having them start near the back and politely greet & encourage the hundreds of slower people they passed. Then they all got together at the finish to cheer on the finishers. With every kid on the planet on Facebook, I'm thinking this would be super easy to do.


    I'll bet you and your wife will enjoy meeting with prospective customers and could help keep your spirits up as you wait for fall.

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